Traffic Source Tools & Services

Adsterra

Traffic source with 36B+ monthly impressions from 248 GEOs — popunder, in-page push and interstitial from 45K+ direct publishers.

Ad formats
Popunder In-Page Push Interstitial Social Bar
Quick facts
Category Traffic Source
Formats Popunder, In-Page Push, Interstitial, Social Bar
Visit Adsterra
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What it is, in one line

Adsterra pairs one of the larger direct-publisher pools in the industry — 45K+ publishers pushing 36B+ impressions a month from 248 GEOs — with both a self-serve platform and managed service. Its inventory skews to iGaming, VPN, utility, software and entertainment verticals, with high-volume popunder traffic across LatAm and Asia, and premium RTB reselling for buyers who want vetted placements.

iGaming & VPN offers Utility & software LatAm / Asia volume
36B+
Monthly impressions
248
GEOs covered
45K+
Direct publishers

Key features 4 listed

Direct publisher pool
45K+ direct publishers sending 36B+ monthly impressions from 248 GEOs.
Popunder at scale
High-volume pop traffic from all GEOs including LatAm and Asia.
In-Page Push
Banner-style push with up to 30x higher CTRs than classic web push.
Self-serve + managed
Buy without a manager on the SSP, or use managed and premium RTB reselling.

Pros & cons

Pros
  • Very large direct-publisher inventory — less reseller traffic
  • Both self-serve and managed buying
  • Strong coverage of hard-to-reach GEOs
Cons
  • Pop-heavy inventory suits direct-response, not brand campaigns

About Adsterra

Adsterra is an advertising network affiliates buy traffic from, built on a pool of more than 45,000 direct publishers who send over 36 billion impressions a month across 248 GEOs. Formats centre on popunder, In-Page Push and interstitials, with the In-Page Push format claiming click-through rates up to thirty times higher than classic web push.

Buying works two ways: a self-serve platform with targeting, competitive intelligence and optimization tools, or managed service — including premium traffic reselling and RTB integration for DSP partners. Inventory fits iGaming, VPN, utility, software and entertainment offers particularly well. AFFDigest also maintains a publisher-side review of Adsterra as an ad network.

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