TheMobiAdz

What TheMobiAdz is

TheMobiAdz is a performance marketing network operated by Protechmind Solutions Pvt Ltd, registered in Noida, India, with listed offices in New Delhi, Singapore and Tallinn, Estonia. The company traces its start to 2014, when it began with a two-person team, then grew into app installs (around one million per month by 2015), CPS ecommerce campaigns and internal media buying. TheMobiAdz says it works with more than 500 direct advertisers and over 5,000 affiliates, lists around 10,000 monthly offers and claims more than $10 million paid to publishers. It also runs its own media buying, so it acts both as a network and as a traffic buyer. Its public website has not been refreshed in some time, so headline figures should be read as indicative.

Offers and verticals

The catalog is broad: mobile app installs (incent and non-incent), sweepstakes and VOD, surveys and co-registration, ecommerce sales and daily coupons, nutra health and fitness, crypto leads and FTDs, mobile subscriptions (VAS), dating SOI, DOI and subscription offers, worldwide casino offers, and finance and insurance lead generation such as loans, mortgages, credit scores and OTP-verified registrations. Campaigns run across many GEOs, with a strong mix of India and Southeast Asia ecommerce brands alongside global app and dating offers. Ecommerce publishers are promised up to 90% of the payout, and managers share daily coupons for coupon and cashback sites.

Commission models and payouts

Offers pay on CPA, CPI, CPL, CPS and SOI, with smartlinks available. Rates are set per offer by the advertiser and shown in the publisher interface; new rates never apply to conversions already made. Payment terms are flexible: weekly, bi-weekly or monthly, with other options agreed with the account manager. Methods include wire transfer, Bitcoin and PayPal. The minimum withdrawal is not a fixed public number: the terms tie it to the amount in each publisher’s signed agreement, so affiliates should get it in writing at onboarding. Two clauses matter for cash flow: TheMobiAdz pays only after the advertiser has paid it, and bank and payment service fees are not reimbursed.

Tracking, tools and platform

The publisher panel runs on Affise. It offers real-time and multi-currency reporting, S2S and pixel postbacks, an offers API with extended search, a lead generation API that pushes leads into advertiser CRMs, smartlinks, a landing page rotator for A/B tests and custom redirect domain parking. Advertisers supply banners, text links, tags and XML product feeds, and custom landing pages are available on some offers.

Traffic rules and compliance

Accepted channels include in-app display, pop-ups and pop-unders, native, push, SMS, email, Facebook and other social channels, and search. The terms ban traffic from active advertising and bux systems, cookie stuffing, lookalike domains, unsolicited email, faked conversions, using one advertiser’s brand to promote another, and switching an ad space to a traffic type it was not approved for. Only one account per person or company is allowed. Violations lead to a blocked account, earnings passed back to the advertiser and a $500 fine. Publishers must hand over traffic source data within 14 days on request, and accounts inactive for 365 days can be deleted with remaining funds forfeited after a 180-day notice.

Support and getting started

Registration on the TheMobiAdz partner panel asks for a website, app or channel URL, traffic generation method, current verticals, top regions, top three recent offers, two current advertisers and a messenger contact. Applications are reviewed manually, and TheMobiAdz can decline without giving a reason. Approved partners work with an account manager; support is advertised as 24/7 by email at support@themobiadz.com and by phone.

Who it suits

TheMobiAdz suits experienced media buyers and app or coupon publishers who want a large multi-vertical catalog, flexible payment frequency and API access, especially with traffic in Asia. Beginners without traffic history, and anyone uncomfortable with pay-when-paid terms or an unpublished minimum payout, should look for a network with clearer standard terms.