Marketcall

What Marketcall is

Marketcall is a pay-per-call affiliate network that connects advertisers who buy inbound phone calls with publishers who generate them. The company, Marketcall Inc., was founded in August 2017 and is based in Pasadena, California. Marketcall says it has more than 120,000 active affiliates and around 250 active advertisers, and that affiliates have earned over $295 million from more than 19 million calls. It appeared on the Inc. 5000 list in 2024, ranked first among advertising and marketing companies. The network is US-focused, which matters because most pay-per-call demand comes from American service businesses.

Offers and verticals

Core industries are insurance, finance, home services, real estate, travel and rehab, with auto sales and new verticals added over time. Offers carry tags that describe how they work: IVR offers route callers through a phone menu first, RAW offers pay with a 0-second minimum call duration, and some offers require pre-approval or proven experience. Marketcall uses an account level system: new accounts start at Novice and move up as they withdraw earnings, and the Pro1 and Pro2 levels unlock private offers. Some offers are only open to higher levels.

Commission models and payouts

Marketcall pays per qualified call. Each offer sets its own rules, typically a minimum call duration, GEO and hours, and the advertiser can reject calls that do not qualify. Every call sits on hold for a period listed in the offer description, usually 7 to 10 days, then moves to Approved automatically and becomes withdrawable. Affiliates then request a withdrawal, and the money usually arrives within 1 to 3 days. Payouts are processed through Tipalti by wire, ACH, PayPal or eCheck, and Marketcall also lists Payoneer, with weekly payments to e-wallets and daily payments to bank accounts in 165 countries. The minimum withdrawal is not published, so new partners should confirm it with their manager. Refused or non-unique calls can be appealed, but only within two days of the status being assigned.

Tracking, tools and platform

Affiliates rent tracking numbers for free when creating a campaign, with paid local area-code numbers available. Each call shows the caller number, duration, region and callbacks. The toolset includes a callback widget, domain parking with ready-made landing pages, campaign templates, call recording, a lead-to-call service, API and postback access, and integration with Facebook Pixel, Google Ads and Google Analytics. Publishers using Ringba can route calls to Marketcall over SIP. Email and SMS alerts flag cap changes, paused offers and unanswered calls.

Traffic rules and compliance

Allowed sources are set per offer and shown in the offer rules before a campaign is created. Every ad, landing page, Google Business listing and video must be approved by moderators before going live; common rejections include missing screenshots, free-hosted landing pages and wording banned in the vertical. For Google call-only ads, affiliates run their own IVR and should use a business name that matches the domain. Marketcall applies sanctions for rule breaks, and call quality is checked by advertisers.

Support and getting started

Affiliates register at marketcall.com, browse offers and create a campaign after reading each offer’s rules. The dashboard shows the personal manager’s contact. Support is available 24/7 by live chat, email (affiliate@marketcall.net or info@marketcall.com) and phone at +1 (844) 410-5210, and the help center covers payments, call statuses and promotion rules.

Who it suits

Marketcall suits search advertisers, local SEO operators, call-only ad specialists and publishers with US home services, insurance or finance audiences. Affiliates without call-capable traffic, or those working outside the US market, will find little to do here.