GoodAff

What GoodAff is

GoodAff is a performance marketing network operated by SIA Schaefer, a company registered in Saldus, Latvia. The platform launched in November 2017 and describes itself as a specialized financial affiliate network, built in-house rather than on a white-label tracker. GoodAff says it paid affiliates more than EUR 8.5 million last year and handles around 1.5 million transactions a year. The team is small and reachable by name, with a CEO, a business development manager and named affiliate managers listed on the contacts page.

Offers and verticals

Finance is the core: payday and installment loans, credit lines, banks and investment platforms. The public campaign catalog lists more than 230 finance campaigns across roughly 30 countries, with heavy coverage of Eastern Europe, the Nordics, Central Asia, Latin America and Southeast Asia (Ukraine, Kazakhstan, Poland, Romania, Sweden, Finland, Mexico, Colombia, Vietnam, the Philippines, Sri Lanka and others). Dating (casual, webcam, matchmaking, adult) and gambling (casino, betting, games) are offered as secondary verticals. Each campaign card shows the payout, conversion rate per click and EPC before signup, which is useful for pre-screening GEOs.

Commission models and payouts

Most finance offers pay CPA for an approved first loan, often with a separate CPA2 rate for repeat loans, and some pay a percentage of the issued amount. Lead offers pay CPL, from a few cents in emerging markets up to a few euros, and gambling offers run on CPA or RevShare. Listed examples range from 46 USD per approved loan in Kazakhstan to 1,650 UAH in Ukraine and 55 EUR in Romania.

Commissions are only payable after the advertiser approves and pays for the conversion, so pending earnings can sit for weeks on slower lenders. The minimum payout is EUR 500, and payouts go out once a month after the 20th. Balances below the threshold carry forward. Methods include bank transfer (including SEPA), PayPal, Payoneer, Wise and Revolut. Affiliates who close their account pay a EUR 25 processing fee on the remaining balance, and balances of EUR 50 or less on termination are not paid out.

Tracking, tools and platform

The proprietary dashboard reports clicks, approved and pending commissions and EPC, and there are iOS and Android apps for monitoring stats on the go. An API lets affiliates pull commissions into their own systems. The standout tool is the comparison widget: a ready-made loan comparison page that sorts lenders by performance, available as PHP code for experienced buyers or as a hosted link in 13 markets, so traffic can run without building a landing page. GoodAff has also added an SMS marketing feature that can be funded from existing earnings.

Traffic rules and compliance

The publisher agreement bans brand bidding on advertiser trademarks, unsolicited email (recipient consent must be provable), faked or self-generated applications, and hidden ad placements that trigger tracking. Each publisher may hold only one account, must be over 18 and must have a bank account. Abuse leads to an immediate block and forfeiture of commissions, with a one-month window to dispute. Accounts with no commissions in their first year can be closed. Individual campaigns carry extra rules shown in each advertiser profile.

Support and getting started

Signup asks for contact details, a Microsoft Teams or Telegram handle, working categories, GEOs and traffic sources. After email activation, affiliates apply to campaigns individually, and private campaigns require a separate request. Support runs through the in-dashboard Messages feature, info@goodaff.com, the English Telegram channel and the named managers.

Who it suits

GoodAff fits loan comparison sites, finance SEO publishers and media buyers who already know local lending markets in Eastern Europe, Central Asia or Southeast Asia. The EUR 500 threshold and monthly cycle make it a poor match for beginners or anyone who needs fast cash flow, and affiliates focused mainly on gambling or dating will find deeper catalogs elsewhere.