WowPartners

What WowPartners is

WowPartners is a casino and sportsbook affiliate program that describes itself as a way for affiliates to boost profit with top brands and flexible commissions. According to StatsDrone, it is the official affiliate program of the online gambling and sports betting operator SGcasino and the sportsbook BTCplay, both licensed and regulated by the government of Curacao. The directory adds that the program is owned by Rabidi N.V. AFFCatalog lists the founding year as 2023.

The program operates multiple brands. Beyond SGcasino and BTCplay, AFFCatalog lists Legiano, Wazamba, BoaBoa, BankonBet, Cadoola, AllySpin, AFL and Spinbara as part of the portfolio. The same source notes that most brands hold a Curacao license, while Spinbara holds an Anjouan license.

Offers, brands and tools

The official site highlights four commission models: CPA, RevShare, sub-affiliate and hybrid. It also lists 100+ game providers, 40+ localisations, detailed reporting and what it calls high-converting brands. In its FAQ, the program names btcplay.com and sgcasino.com as the primary brands affiliates can promote, with a 5% commission for referring other affiliates.

Third-party sources add detail. StatsDrone reports that the casinos offer more than 90 game providers and over 5,000 games, including slots, table games and live dealer options, alongside a sportsbook with live betting, horse racing and virtual sports. The same review mentions 12 languages, a claim that differs from the official figure of 40+ localisations. AffPaying also references the two brands and notes the program is powered by Soft2Bet, a casino platform provider.

Payments and commercial terms

According to the official FAQ, the minimum payout is €100, and affiliates receive earnings within 20 days of invoice reception at month end. The official payment methods are Bank Wire Transfer, Skrill, Neteller and Bitcoin. The FAQ also states that none of the plans have negative carryover; account balances reset to €0 on the first of each month. Commission is calculated as a percentage of net revenue, where deductible costs are approximately 25% of total gaming losses.

Third-party directories publish more granular and sometimes differing figures. AFFCatalog lists RevShare tiers of 45% for NGR up to €5,000, 50% for €5,000–€15,000, 55% for €15,000–€30,000, and 60% above €30,000, with a 55% RevShare for the first three months. StatsDrone, in its review text, gives a lower tier scale up to 50% (35% at €5,000, 40% at €15,000, 45% at €30,000, 50% above €30,000), while its data table shows 45–60%. StatsDrone also lists CPA up to €500, a 5% sub-affiliate commission, and additional payment methods such as Apple Pay, MuchBetter, Paysafecard, Tether and USD Coin. The two third-party versions of the RevShare scale differ, and the official site does not publish percentage tiers.

Platform and tracking

The official site states that it uses the Referon affiliate platform, updates statistics daily around 11am GMT, and uses cookie tracking with a 30-day cookie duration. The FAQ explains that referred players must register within 30 days of clicking an affiliate link to be credited. AFFCatalog confirms the ReferOn platform and the 30-day cookie duration, as does StatsDrone.

One inconsistency appears in AffPaying, which lists NetRefer as the tracking software, contrary to the ReferOn references elsewhere. StatsDrone’s feature audit reports that the program offers day-level traffic stats and dynamic variables, but no real-time stats, geo stats, player stats, commission breakdown, API reporting or postbacks.

Reputation

Independent user feedback is limited. AffPaying shows zero reviews and zero payment proofs for WowPartners, while AFFCatalog also lists no reviews with a 0.0 rating. StatsDrone provides a descriptive review without user ratings, but its tone is generally positive, noting the Curacao licenses, game selection and lack of negative carryover.

The program’s own website features several testimonials from affiliates, including casino10.org, casinosonline.si, bestcasino.com and thegamblingjournal.com. These testimonials praise the affiliate managers, reliable payments and converting brands, but they are first-party endorsements rather than independent user reviews.

No significant negative third-party criticism of WowPartners appears in the supplied material. The main caveats are the absence of accumulated user reviews on major directories and the inconsistent commission-range data between third-party sources.

Who it suits

WowPartners appears well suited to affiliates in the iGaming and sports betting verticals, particularly those with traffic in the target European and Nordic markets listed by AFFCatalog — such as Norway, Poland, Portugal, Finland, France, Germany and Switzerland. The flexible commission options, no-negative-carryover policy and multiple payout methods make it potentially attractive to affiliates who value deal flexibility and low minimum payouts.

Affiliates from restricted GEOs should look elsewhere: AFFCatalog lists forbidden countries including the United States, United Kingdom, Russia, Ukraine and several other jurisdictions. Additionally, affiliates that require advanced analytics — such as real-time stats, geo-level player data, API reporting or postbacks, which StatsDrone indicates are absent — may find the platform’s reporting capabilities limiting.