Global Financial Publishing

What Global Financial Publishing is

Global Financial Publishing is the banner FinAffiliates Limited now uses for its group of financial media sites. FinAffiliates Limited is a private company registered in England and Wales (company number 14540579, incorporated in December 2022) with its registered office in Holt, Norfolk, and it is listed under other publishing activities. The business describes itself as a specialist affiliate marketing network connecting financial trading brands with publishing partners, but in practice it is a publisher group: it owns and runs finance sites such as AskTraders, LeapRate, ForexTraders and BrokerDeal.de, and sells traffic and coverage on them to brokers and fintech companies. FinAffiliates says the network spans 34 brands across 27 countries and 9 languages, although other parts of its own copy mention 24 countries and 8 languages. All services are provided on a B2B basis.

Offers and verticals

The focus is narrow and clear: forex, CFDs, crypto, online trading, personal credit and fintech apps. Services offered to financial brands include affiliate traffic, display advertising, sponsored content, newsletter sponsorship, lead generation, press release distribution, finance directory listings, app install campaigns and full site takeovers where one brand books exclusive placement across the properties. This is not an open marketplace of offers that independent affiliates can browse and promote.

Commission models and payouts

Commercial terms, pricing and deliverables are agreed in a separate written agreement with each client. The published terms set invoices as payable within 30 days and require 30 days written notice to cancel a service where no other cancellation terms are agreed. Those terms describe what advertisers pay FinAffiliates, not what it pays outside publishers, and there is no public publisher payout structure, minimum payout or payment method list. Brokers comparing it with performance networks should ask whether a deal is priced on CPA, revenue share, leads, installs or flat placement fees.

Tracking, tools and platform

FinAffiliates does not offer a public affiliate dashboard, tracking platform or API. Tracking for affiliate deals runs through the advertiser’s own partner program or whatever setup is agreed in the contract, which is normal for publisher-side deals with brokers.

Traffic rules and compliance

Traffic comes from the group’s own editorial sites, newsletters and directories, largely organic search and email audiences interested in trading. FinAffiliates states it is not authorised or regulated by the Financial Conduct Authority and that its content is editorial or commercial, not financial advice. Brokers should make sure placements meet the advertising rules of their own regulator in each target country, since trading and CFD promotion is tightly controlled in the UK and EU.

Support and getting started

Contact runs through a multi-step enquiry form on the website, where brands choose a service such as press release and directory, broker coverage, news coverage, affiliate traffic, outreach placements or regulation-related content, and add target GEOs and languages. The partnerships team then follows up. The company also lists info@finaffiliates.com and a UK phone number.

Who it suits

Global Financial Publishing suits brokers, trading platforms, crypto exchanges and fintech apps that want placement on established trading media in multiple languages. It is not a fit for independent affiliates looking to join a network and pick up finance offers, because there is no publisher sign-up, offer marketplace or public payout policy.