DMi Partners

What DMi Partners is

DMi Partners is a full-service performance marketing agency founded in 2003 and headquartered in Philadelphia, Pennsylvania. It operates as an affiliate marketing agency rather than a self-serve affiliate network: it designs, launches, and manages full-funnel affiliate programs on behalf of DTC brands. The company reports more than 100 clients and 85 team members across offices in Philadelphia, California, Georgia, and Florida, and positions itself as staffed with “big agency talent” while offering the “personal attention and agility of a boutique.” Clutch lists the firm’s employee count at 50–249, and DesignRush places it at 100–249.

Offers, channels, and clients

The affiliate practice is organized around a full-funnel model spanning discovery, consideration, and conversion. Discovery work consists of performance PR placements in editorial outlets such as CNN, Condé Nast, People, BuzzFeed, CNET, USA Today, theSkimm, and Wirecutter, plus influencer partnerships run through platforms including ShopMy, LTK, MagicLinks, and Howl. Consideration and conversion are handled through creator content and traditional affiliate partners such as Rakuten, Capital One Shopping, Cardlytics, Brad’s Deals, American Express, and Dealmoon.

The agency also drives sales to Amazon, TikTok Shop, and Walmart storefronts, and its service portfolio on Clutch is weighted 40% toward affiliate marketing, with email marketing at 30%, e-commerce development, SEO, and web design sharing the remainder. Named DTC clients include SKIMS, Liquid I.V., URBN, and woom, and the official site features a case study on TUSHY’s scale-up through a full-funnel affiliate strategy.

Fees and engagement terms

DMi Partners does not publish commission rates, affiliate payout schedules, or payment methods, consistent with its role as a managed services agency rather than a network that pays publishers. Pricing information comes from third-party directories. Clutch reports a minimum project size of $5,000+ and an hourly rate of $100–$149, with the most common project size between $50,000 and $199,999 based on two reviews. DesignRush lists a minimal budget of $1,000–$10,000 and an average hourly rate of $149. G2 shows “Contact Us” pricing for Pilot and Standard plans.

Platform and tracking

DMi Partners relies on its proprietary Lumina reporting platform, which the company says is “built for incrementality” and provides data-driven insights to maximize program profitability. The official site promises “transparent reporting and clear performance analytics from day one.” No third-party material in the source set describes the technical capabilities, attribution windows, or integration options of the Lumina platform.

Reputation

Third-party reviews are generally strong. On Clutch, DMi Partners holds a 5.0 rating from 9 reviews, with sub-scores of 4.9 for quality, 5.0 for schedule, 4.8 for cost, and 4.8 for willingness to refer (clutch.co). Review highlights praise organized project management, effective communication, and long-term client relationships, while flagging “room for enhanced influencer initiatives” and planning for “more organic brand inclusions” as development areas. On G2, the provider rates 4.9 out of 5 from 4 reviews, all five-star, with mentions of friendliness, partnership, and business growth, set against a single mention of communication issues (g2.com).

On DesignRush, the rating is 4.5 from 8 reviews, and the profile includes a Google-sourced critical review stating: “No value after 6 months of service. Only focused on getting fees and no investment, if you are looking to grow and thrive – stay away” (designrush.com). The company was ranked #17 on AdAge’s 2025 Best Places to Work, per G2, and has also been recognized on Inc.com’s 2025 and 2026 Best Workplaces lists and the Philadelphia Inquirer’s Best Places to Work for 2023 through 2026, according to Clutch.

Who it suits

DMi Partners suits DTC and consumer brands that want a managed, full-funnel affiliate program combining earned media, influencer content, and traditional affiliate partners, with a dedicated team handling strategy and reporting. Brands that prefer a self-serve affiliate network — where they control their own offers, set their own commission rates, and pay publishers on a self-service basis — will not find that model here. Smaller brands with limited budgets may also be priced out, given the $5,000+ minimum project size reported by Clutch and the hourly rate of $100–$149.