Alfaleads Network

What Alfaleads Network is

Alfaleads Network is an iGaming affiliate network powered by Alfaleads Group, active in affiliate marketing since 2016. Aleksandra Loginova is CEO of the network, and group CEO Roman Manuylov is its most visible public face at industry events. Alfaleads says it has 72,834 registered affiliates, more than 1,000 direct advertisers and over 5,000 offers worldwide, and that about 60% of its traffic comes from SEO. It won Best Affiliate Network at the SiGMA Europe awards in 2024. The network describes itself as an SEO-led iGaming specialist, and its signup flow is built for experienced affiliates rather than beginners.

Offers and verticals

The network is iGaming only: online casino and sports betting, with gambling and betting as the two verticals on the signup form. Offers cover 175+ countries and Alfaleads places no restriction on which GEOs affiliates target, though each offer accepts only its own GEOs and sends mismatched visitors to a fixed traffic-back offer. The team matches advertisers to specific requests, including brands licensed for particular markets, which matters for regulated GEOs. Some offers are open right after registration under Available Offers; the rest require a request to the manager with traffic sources and screenshots of performance stats. Higher-volume partners get access to exclusives.

Commission models and payouts

Alfaleads works on CPA, CPL, RevShare, Flat Fee and Hybrid deals. Payout, KPIs and paid actions are shown on each offer page before applying, and rate and cap increases are negotiated mainly on quality volume. New offers start with a test cap, typically 50 to 100 CPL leads or 10 to 20 CPA conversions; affiliates must pause traffic once it is reached and wait for the advertiser review.

The minimum payout is $30. Methods are Capitalist, bank cards, wire, Wise and PayPal, with others on request. Conversions sit in a 14 to 30 day hold depending on the offer, advertisers reconcile weekly, bi-weekly or monthly, and payment goes out within a week of positive feedback. Trusted affiliates can get shorter holds. The headline average payout time of 7 days refers to the transfer itself, so new partners should plan cash flow around a cycle of three to five weeks from first conversion.

Tracking, tools and platform

The affiliate dashboard runs on Affise. Click stats update in real time, and conversions appear instantly or within 15 minutes to 1.5 hours, with a few offers updating once a day. The support team helps set up postbacks and analytics. Own landing pages are allowed only on certain offers, while many accept advertiser-approved pre-landers.

Traffic rules and compliance

Accepted sources include SEO, ASO, PPC, UAC, Facebook, in-app, SMS, email, social and influencer traffic. Fraud, bots, incentivized traffic, cashback, paid-to-click sites, phishing and illegal schemes are banned, as is mixing clean and fraudulent traffic. Advertisers judge quality on behavior, deposit rates, repeat activity and LTV; traffic missing KPIs is treated as fraud, goes unpaid and leads to account blocking. Conversions rejected by anti-fraud for IP or device matches cannot be restored.

Support and getting started

Registration is private. The form asks for name, email, country, a preferred messenger and handle, past experience, uploaded traffic statistics, current networks, traffic sources, verticals and target regions. Review takes about one business day, and a Customer Care Team manager or the Welcome Bot confirms approval. Support runs Monday to Friday, 9:00 to 21:00 GMT+3, in English and Russian, via support@alfaleads.net, Telegram @alfa_support24 and dashboard tickets. Alfaleads also offers a Team Check tool to verify that a Telegram handle belongs to staff, a useful guard against impersonators.

Who it suits

Alfaleads suits SEO casino and betting sites, app and UAC teams and experienced media buyers who can show stats and meet advertiser KPIs. Newcomers without traffic history, incentive or cashback publishers and anyone outside iGaming should look elsewhere.