C24 Partners

What C24 Partners is

C24 Partners is a multi-brand iGaming affiliate program run by CMP Marketing Limited, a Hong Kong company with a registered office in Wan Chai. It is the current name of the program previously known as Campeon Affiliates, and much of the setup still carries the Campeon name: manager email addresses use campeongaming.com and campeonaffiliates.com, and the older campeonaffiliatesdirect.com login works alongside go.c24partners.com. The roster has grown to 26 casino and sportsbook brands, including CampeonBet, Lunar Spins, SciBet, Valhalla Wins, Betizy, ScaraWins, Kudosbet and Royal Rook. C24 says more than 2,000 affiliates work with it, and the team meets partners at industry events such as the Affiliate Meet Markt in Berlin.

Offers and verticals

Everything is iGaming: online casino, live casino and sportsbook products, with some brands adding poker, bingo and scratch games. C24 presents Lunar Spins, for example, as an MGA-licensed casino and sportsbook in English, German, Finnish, Norwegian, Portuguese and French, with EUR, USD, CAD and AUD accounts. Brand GEO lists are not public, and the terms forbid marketing to US residents or citizens, so US traffic is off the table. Affiliates should ask the manager which brands accept which countries before building content, since licence coverage varies by brand.

Commission models and payouts

Deals come as revenue share, CPA, hybrid or custom terms. Revenue share is a percentage of net revenue for the lifetime of the player, but no default percentage is published, and net revenue is calculated after bonuses, processing charges, chargebacks and an administration percentage fee whose size is not stated. C24 does not carry negative balances into the next month, which protects revenue share affiliates after a big player win. CPA is available on request and is monitored closely: when CPA paid exceeds 100% to 120% of player deposits after 45 days, the affiliate gets a warning, above 120% the CPA is cut, and above 180% commissions go on hold. Payments are monthly in arrears in euros, within 30 days of a correct invoice, once the balance reaches 500 EUR and the account has at least five active players over the last three months. Bank payments go by SEPA only, and e-wallets or crypto are offered case by case, with a 5% transaction fee on crypto that sits awkwardly next to the homepage promise of no hidden fees. Late invoices can stretch payment to 180 days. Master affiliate commission is negotiated with the manager. Full rules are in the C24 terms.

Tracking, tools and platform

C24 runs on Cellxpert, with daily stats in the dashboard and a monthly report alongside each payment. Tracking links sit in the ads section under Marketing Tools, where affiliates pick a campaign and copy the link. Only banners and materials supplied or pre-approved by C24 may be used, and traffic must go to the affiliate’s own landing page rather than through redirects.

Traffic rules and compliance

Accepted sources include iGaming sites, SEO blogs, sports news portals, Google Ads, Facebook and TikTok ads, TikTok creators, email and organic app traffic. Brand protection is strict: no bidding on brand terms, no brand names in display URLs or meta data, nofollow links only, no spam and no promotion on piracy sites. Incentives and social media accounts in a brand’s name need written approval, and marketing must not reach anyone under 18 (19 in Canada). Players arriving via VPN or proxy, self-referrals, bonus abusers and multiple single-deposit accounts do not qualify, and suspected fraud can freeze commissions for up to 180 days.

Support and getting started

Applications go through a multi-step Cellxpert form. C24 evaluates each one and confirms acceptance in writing, and it can ask for identity, residency and payment details. Support is personal: named managers including Kyriaki (head of affiliate marketing), George (acquisition), Irene, Vasilis and Efi are reachable on Telegram and by email. Either side can end the agreement with 20 days’ written notice.

Who it suits

C24 fits European and Canadian casino and sportsbook affiliates, SEO publishers and paid social buyers who want one contract covering many brands and prefer revenue share with no negative carryover. Small affiliates may struggle with the 500 EUR threshold and the five-active-player rule, CPA buyers face tight deposit ratios, and anyone with US traffic or a need for USD payouts should look elsewhere.