Yep Ads

What Yep Ads is

Yep Ads B.V. is a global performance marketing agency founded in 2009 and headquartered in Amsterdam, with offices in Toronto, San Francisco and Guangzhou. The leadership team includes CEO Jeroen Rozemeijer and COO Nelson Cheung. Yep Ads works on both sides of the market: it builds and manages affiliate programs for brands and runs a publisher program that buys media across many channels. The company says it connects affiliates and advertisers in more than 140 countries, lists case studies with brands such as Norton, Vivint and an Amazon app campaign, and is a regular exhibitor at major affiliate and fintech events.

Offers and verticals

Core verticals are cybersecurity, lead generation, e-commerce, health and beauty, home services, financial services, insurance, utilities, legal and SaaS or subscription products. Campaigns include app installs, lead forms, pay-per-call and sales offers. The traffic catalog covers social, search, display, native, push and retargeting, pop, in-app, email and SMS, so publishers of most mainstream types can find a fit.

Commission models and payouts

Yep Ads pays on CPI, CPL, CPA and CPC, with the default rate being the payout shown for each offer in the network unless an insertion order says otherwise. The minimum payout is $500 for both PayPal and wire transfer. Publishers can choose from several currencies, with conversion at Oanda rates, and transaction fees are deducted from each payment. The publisher terms are internally inconsistent on timing: clause 5.1 says payments are made on a net 30 basis and also within seven days of the cycle closing. Affiliates should confirm the real schedule with their manager. Disputes over reported numbers must be raised in writing within three days of the cycle ending, and advertisers can claw back returns, duplicates and non-genuine actions.

Tracking, tools and platform

Partners work in Yep Ads’ own panel at panel.yepads.com, where offers, payouts and reporting live. Yep Ads determines impressions, clicks and actions from its own tracking and may estimate payouts from historical data if tracking fails. The company highlights brand safety and ad verification tools, which matters for advertisers like cybersecurity and finance brands.

Traffic rules and compliance

The publisher agreement bans adult, defamatory and infringing content, spyware, adware, bots, scripts, iframes, hidden frames and forced redirects. Email and SMS publishers must follow CAN-SPAM, CASL, TCPA, COPPA and GDPR, and rented or purchased mailing lists are not allowed for unsolicited email. Fraudulent publishers forfeit all earnings. Trademark use requires written permission, and brand bidding rules are set per offer.

Support and getting started

The two-step signup asks for company details, VAT number, phone, a preferred messenger such as Telegram or WhatsApp, current partners, top verticals, traffic sources and volume, target countries, pricing models and monthly revenue. Applications are reviewed manually. Contact runs through partners@yepads.com, phone lines in the US and Amsterdam, and a website chat assistant. The agreement runs for 12 months with automatic renewal, either side can exit on 14 days’ notice, and Dutch law applies.

Who it suits

Yep Ads suits established lead-gen, app-install and mainstream media buyers who can reach the $500 threshold and want brand-name advertisers. New affiliates with small volume, adult traffic or a need for fast, clearly documented payouts should look elsewhere.