Guppy Media

What Guppy Media is

Guppy Media is an online and mobile affiliate network that also operates as a games developer and publisher through Guppy Games. According to affpaying.com, Guppy Games was established in 2003 by Alex Choe, and since then has been a leading developer and publisher for mobile and casual games. The network describes itself as premium, offering lead generation, email marketing, mobile marketing, and affiliate marketing on a global scale, with a presence in over thirty countries, as stated on Kochava’s Media Index.

The company is privately held and headquartered in the Seattle area, though sources differ on the exact city: Kochava lists Redmond, WA, while the same source’s description mentions Bellevue. The firm employs 10-50 people and operates across desktop display, mobile display, social, email, and search channels, with pricing models including CPA, CPI, and CPV, per Kochava.

Offers & verticals / product & features

Guppy Media provides access to more than 595 offers across CPA, CPL, and CPS commission models, according to both affpaying.com and affinsight.com. The network covers general categories with markets including US, UK, CA, AU, DE, and others, as listed by affinsight. The company also maintains several sub-brands and tools, such as Guppy Direct, GuppyGo, GuppyMo, GameDrop, Appdango, Joydesk, and Installerator, as referenced on the official Guppy Media site.

Publishers are given control over which advertisers run on their sites, with the ability to opt out of any advertiser that is not a good match. Guppy Media also commits to running an ad for every impression it buys, as noted on affpaying.

Payments & terms

The network sets a minimum payout of $50, with payments on a Net-30 schedule, and issues payments via check, according to both affpaying.com and affinsight.com. Commission types are CPA, CPL, and CPS, and no referral commission is offered, per affpaying.

Platform & tracking

Tracking is powered by LinkTrust, with the tracking domain at gmtrack.com, as reported by affpaying.com and affinsight.com. On affpaying, the tracking score is notably high at 4.62 out of 5, suggesting reliable reporting and campaign monitoring.

Reputation

On affpaying.com, Guppy Media holds 13 reviews with an overall rating of 4.31, broken down as offers 3.69, payout 4, tracking 4.62, and support 4.31. The distribution shows 8 excellent, 1 very good, and 4 average ratings, with no poor or terrible reviews. A payment proof from a user named Ha Vu (June 2014) thanks the network for payment, indicating a positive payout experience.

affinsight.com lists no user reviews for Guppy Media, though it assigns a 4.0-star rating; this discrepancy with affpaying’s 4.31 may reflect different aggregation methods. Employee reviews on Glassdoor are mostly positive, highlighting open culture, teamwork, and perks like free lunches and travel. One 2011 review, however, noted limitations in the CPA industry as a con.

Who it suits

Guppy Media appears best suited for affiliates seeking a general network with a wide selection of CPA/CPL/CPS offers, a low $50 payout threshold, and a straightforward Net-30 check payment system. The network’s focus on gaming and mobile app installs, as noted by Kochava, may appeal to publishers in those verticals. The high tracking rating and publisher control features are additional draws.

Affiliates who require alternative payment methods such as PayPal or wire transfer may find the check-only option limiting, and those looking for very high-risk verticals might be disappointed given the employee criticism of CPA industry limitations. The sparse recent independent reviews (most are from 2014) suggest that affiliates should verify current offer quality and responsiveness before committing.