Affiliate2Day

What Affiliate2Day is

Affiliate2Day is the in-house affiliate program of the Be Happy Intl. dating group, run by Reelston Invest Ltd and active since 2008. Unlike a multi-advertiser network, it promotes only its own properties: BeHappy2Day, AsianSingles2Day, OneWife and AllTverLadies, plus the BH Date Android app and the 2Date iOS app. The group says it holds more than 1.5 million dating profiles, and the homepage counter shows over 60,000 paid commissions. The affiliate terms fall under the laws of the Republic of Seychelles, and no street address is published.

Offers and verticals

The vertical is mainstream, serious-relationship dating with a heavy international-dating angle. The target user is a single man aged 18 or older, ideally 35+, looking for a relationship with women from Eastern Europe, Asia or Latin America. Adult, porn and webcam angles are banned. Tier 1 GEOs (US, Canada, UK, Australia, New Zealand) pay the most, followed by Western Europe, Japan and the Nordics. RevShare pays on sales from every country, while Pay Per Sale excludes a published list of “unreliable” countries, mostly in Africa and South Asia.

Commission models and payouts

Each account runs one of three programs, chosen at signup:

• Revenue Share: since a July 2026 update, new RevShare partners get up to 100% of their first paying user’s first purchase (capped at $100), then 30% of every sale for three months and 25% for the customer’s lifetime. The top package pays $113.70 per order at 30%.
• Pay Per Sale: a fixed fee per first order. Tier 1 pays $150 for 1 to 3 first orders a month, rising to $300 at 10+. Tier 2 runs $100 to $175, Tier 3 pays $50, and other countries pay $25.
• Pay Per Lead: $2.50 to $12 per double opt-in registration, with $12 for the US and Canada. At least 2% of approved leads (1 in 50) must buy at regular prices in the calendar month, or that month’s payout is held.

The minimum payout is $40, paid monthly between the 20th and 30th for the previous month. Methods are international wire, SEPA, Visa/Mastercard card transfer, Yoursafe, Capitalist, WebMoney, Payoneer and crypto (USDT ERC20/TRC20, Ethereum, Bitcoin). Affiliates pay transfer and conversion fees, refunds and chargebacks are clawed back, and unpaid commissions expire after 365 days. A two-tier program adds 10% of recruited affiliates’ commissions.

Tracking, tools and platform

Tracking runs on iDevAffiliate with real-time stats, a 30-day cookie, postback links, alternate landing page links and deep links. Commissions usually clear within 12 to 72 hours. Creatives include banners, responsive landers (special-price and plus-size BeHappy2Day pages, GDPR-ready EU forms), app banners and 10% discount promo codes that pay a lower rate.

Traffic rules and compliance

Spam, bots, incentivized or automated email confirmations, adult traffic and bidding on brand terms combined with competitor names are banned. Leads must show a genuine name, a unique IP, no proxy or VPN, and a location matching the target list. Fraud means frozen accounts and forfeited earnings. The terms also restrict public comment about the company on social platforms.

Support and getting started

The signup form is long: affiliate type, traffic, program choice, experience, proof of past results, site ownership, traffic volume, postal address and a messenger handle. Applicants from some countries are declined automatically. Managers answer at affiliate@behappy2day.com, on Telegram and at +1 888 730 6268. Program details are on the Affiliate2Day FAQ.

Who it suits

It fits dating publishers, SEO sites and media buyers with English-speaking male traffic who want long-tail RevShare or fixed first-order fees. CPL buyers with cheap, low-intent traffic will struggle with the 2% sale KPI, and anyone wanting PayPal, many advertisers or adult dating should look elsewhere.