Adsplay

What Adsplay is

Adsplay International is an India-based digital marketing and affiliate network founded by co-founders Saurabh Singh (CEO) and Mohd. Sohrab Ali (Chairman). Its headquarters are in Gurgaon, Haryana, with additional offices in Mumbai, the Netherlands, New Zealand, and the United Kingdom, according to the company’s own website.

For the past seven years, the company says it has run campaigns in over 120 countries with delivery partners in 75+ locales. Company-reported platform stats include $5 billion in annual sales generated for advertising partners, 50 million mobile app installs, 44,000 campaigns, over 5 billion global audience profiles, and 90 billion ad requests per day from 540,000 websites and 110,000 apps. Adsplay positions itself as a 360-degree digital solutions company focused on performance-based marketing, affiliate marketing, e-commerce, lead generation, and app installation.

Offers, verticals, and features

Adsplay operates across CPA, CPC, CPI, and CPL models, according to mThink‘s Blue Book directory. The company says it specializes in performance-based marketing, affiliate marketing, ecommerce marketing, lead generation, and app installs. The official site lists exclusive offers, in-house offer testing, creative support, and dedicated account managers as publisher-facing features.

Advertisers are offered pay-per-performance pricing, targeted traffic selection, lead generation, quality management, and daily, weekly, or monthly reporting. The company says it charges only when a defined action is completed and that it does not charge for bad-quality leads. Publishers are promised access to hundreds of advertisers and thousands of top-performing campaigns, with payouts described as higher because of quality traffic.

Payments and terms

Adsplay’s publisher terms state that commissions are usually paid 30 days (NET30) after the end of the month and after Adsplay receives payment from the advertiser. Payments are made within the first week of the following month once the 30-day hold cycle is reached. Commissions are subject to advertiser approval within the NET30 cycle, and delinquent advertiser payments are credited to publishers in the month they are received. The company does not guarantee payment if the advertiser does not pay Adsplay, and it does not pay overdue interest.

Commission totals must exceed $100 before a payment is issued. The publisher signup page lists payment currency options of INR and USD, while the advertiser signup page references PayPal, Check by Mail, and Wire Transfer as payment methods. The terms also note that rates can be changed without notice and that the publisher must provide tax identification or other identification for payment.

Platform and tracking

Adsplay says its network runs on one of the best tracking and attribution platforms and offers real-time reporting panel access to every publisher. The company says it has developed an anti-fraud system to protect campaigns from low-quality traffic and publisher fraud, and it states that advertisers only pay for results, quality traffic, and performance.

mThink‘s Blue Book listing describes Adsplay’s tracking platform as in-house. The publisher signup page says affiliates get an all-in-one account for mobile, video, and web offers, and the official marketing material asserts that publishers will not need to spend money on a separate tracker. The publisher terms, however, make clear that Adsplay actively monitors for fraud and can hold payments in pending status until a publisher proves traffic is legitimate.

Reputation

Third-party reviews are limited but generally positive. On affpaying.com, Adsplay International holds 23 reviews with average category ratings of 4.87 for offers, 4.7 for payout, 4.83 for tracking, and 4.3 for support. The support score is the weakest of the four categories, suggesting service quality is seen as less consistent than the network’s offer and tracking performance.

mThink‘s Blue Book Take describes Adsplay as an India-based 360-degree digital marketing network specializing in customer acquisition and monetization for global brands, operating across CPA, CPC, CPI, and CPL models. It notes strengths in performance marketing, affiliate marketing, e-commerce, lead generation, and app installation campaigns, and says proprietary technology and ROI-focused ad delivery are positioned as differentiators. No specific payment-proof complaints or accusations of non-payment appear in the supplied third-party material.

Who it suits

Adsplay appears best suited to performance marketers and publishers who can generate quality leads or sales in mainstream verticals, particularly mobile app installs, lead generation, and e-commerce. The company offers free signup, no setup fee, dedicated account managers, creative support, and a real-time reporting panel, which may appeal to affiliates looking for a managed, relationship-driven CPA network with global reach.

Publishers who need faster payment, work in restricted categories such as adult content or incentivized traffic, or cannot meet the $100 payment threshold may want to look elsewhere. The NET30-plus-advertiser-payment structure and the company’s sole discretion in fraud determinations also mean publishers bear meaningful risk if advertiser payments are delayed or disputed.