Second Profit

What Second Profit is

Second Profit (secondprofit.com) presents itself as a performance marketing network that runs paid acquisition campaigns for brands. In practice it works like a performance agency: advertisers hire it to plan, launch and scale campaigns, and it charges on results. The company lists two addresses, 30 N Gould St in Sheridan, Wyoming, and an office in the El Obour Buildings in Heliopolis, Cairo. Its phone and WhatsApp number is Egyptian. No legal entity name or registration details are published. Second Profit claims more than 200 brands promoted, more than 50 active partners and more than 80 million conversions, and it describes its experience as 14+ years on one page and 15+ years on another. It displays brand logos and a 4.9 rating from more than 40 reviews without naming where the rating comes from.

Offers and verticals

Second Profit lists eight verticals: mobile apps, lead generation, VAS and carrier billing, e-commerce, software and utilities, pay per call, charities and NGOs, and travel and hospitality. Services cover PPC, social media advertising and management, SEO, content marketing, email and SMS marketing, app store optimization, native, display and push. It claims access to more than 30 traffic sources, including Google, Meta, TikTok, Microsoft, Yahoo, LinkedIn, X, MGID, Outbrain, Taboola and app networks. There is no public offer catalog, no list of GEOs and no smartlink.

Commission models and payouts

The pricing models Second Profit advertises are CPA, CPS and revenue share. These are the terms it offers brands that hire it, not a published commission plan for affiliates. No publisher payout rates, minimum payout, payment schedule, net terms or payment methods are published, and there is no referral program. Any publisher who reaches a deal would need every payment term in writing before sending traffic.

Tracking, tools and platform

Second Profit does not publish a tracking platform, publisher dashboard, postback documentation or API. Its process is described in three steps: plan, launch and optimize, then scale and measure. Reporting is part of the managed service for advertisers. Publishers would have no self-serve view of clicks, conversions or balances unless one is set up in a direct agreement.

Traffic rules and compliance

No traffic policy, fraud policy, brand bidding rules or publisher terms are published. With no public agreement, a publisher has nothing to point to if a dispute about rejected conversions or unpaid commissions arises. That is the main risk of working with any company that lacks a written partner program.

Support and getting started

There is no affiliate or publisher signup form on the site. The only routes in are the contact form, email at info@secondprofit.com, the phone and WhatsApp line, a Telegram account belonging to a staff member, and LinkedIn. The site’s calls to action and blog topics (funnel optimization, push versus native ads, lead quality) are aimed at advertisers and marketers buying traffic, not at publishers selling it.

Who it suits

Second Profit fits brands that want a managed, results-priced media buying partner for app installs, lead generation, carrier billing or e-commerce, and that are comfortable working with a small agency with offices in Egypt and a US mailing address. It is not a fit for affiliates looking for an offer catalog, a tracking dashboard and published payout terms. Publishers wanting a self-serve CPA network should choose a network with a public signup and a written publisher agreement.