Affilight

What Affilight is

Affilight is a mobile-focused advertising network for publishers rather than a classic CPA offer marketplace. It launched in October 2016 and is operated by Tecophone Ltd, a company registered in Nicosia, Cyprus, and its publisher agreement is governed by Cypriot law. Affilight says it works only with advertisers that want mobile traffic, and it targets owners of mobile apps and games and of websites with a high share of mobile visitors. Its own timeline lists 1,200 active campaigns across 190+ GEOs in May 2018, more than 11,000 registered publishers by October 2019 and 30,000 conversions a day by October 2020. That timeline has not moved since 2020 and the latest blog posts date from 2023, so publishers should check current fill and activity with the team before integrating.

Ad formats and offers

Instead of picking individual offers, publishers create ad placements in the dashboard and choose an inventory type: banner, directlink, popunder, push, teaser (native) or video. Each placement is tagged with IAB categories for targeting, and publishers can block advertiser categories they do not want. The usual offer source is a Smartlink that selects campaigns automatically for each visitor. Sites with adult content register under the adult IAB category, and only adult ads are served there. Published case studies center on Android APK and game download sites with traffic from India, Indonesia, Brazil, Vietnam, South Africa, Mexico and the US, including bundle monetization on desktop.

Commission models and payouts

Affilight pays on CPM, CPA and revenue share of up to 80%. A trigger option lets publishers fire Affilight’s code only when it beats a set minimum price, and publishers working exclusively with Affilight can set a minimum bid for their traffic. Payments go out twice a month after a 15-day hold, so earnings from the first half of a month arrive in the second half of the next one. The publisher agreement contains two payment clauses, one allowing 15 days and one allowing 7 working days after each half-month period, so the exact payout date is worth confirming. Withdrawal options are WebMoney, PayPal, Payoneer, Bitcoin, eCoin and wire transfer. Affilight doesn’t list its minimum payout publicly, and payments are released only after a traffic quality audit, so publishers should confirm the threshold for their method with the manager. A referral program pays 5% referral income for life.

Tracking, tools and platform

Integration runs through a JavaScript tag, a WordPress plugin or a Smartlink used as a directlink, with setup guides for plain HTML sites, WordPress and Blogger. Placements support standard banner sizes, container IDs, rotation intervals and same-window or new-window opening, and variables can be appended to tags to split stats by source or site. A statistics API returns earnings, clicks and impressions in JSON over GET requests, with the endpoint issued by the account manager.

Traffic rules and compliance

The agreement bans bots, scripts, spyware, stealware, cookie stuffing, click fraud and pre-populated fields; every visitor must be a real person. Ads may not run on auction marketplaces such as eBay or Amazon, links cannot appear in chat rooms or bulletin boards without written approval, and pop-ups must be clearly identified. Email and SMS must carry an opt-out link, and Affilight can ask to approve email copy first. When fraud is suspected, payments can be frozen during an investigation, and confirmed violations let Affilight delete actions, withhold unpaid earnings and charge back paid commissions.

Support and getting started

Registration is self-serve from the homepage. The form asks for a name, email, password, how the publisher heard about Affilight, a verification code and one additional contact such as Telegram, WhatsApp, Viber, phone or LinkedIn. A manager can also create the account on request. The listed contact is Edward at edward@affilight.com and on Telegram at @edward_affilight, alongside a contact form on the site.

Who it suits

Affilight suits owners of Android app and APK download sites, mobile games and mobile-heavy websites, especially in tier-2 and tier-3 GEOs, who want drop-in ad code paid on CPM or revenue share. It is less useful for media buyers hunting individual CPA offers with fixed payouts, publishers who need a published payout threshold, or anyone who wants a network with recent public updates.