TWOMOB

What TWOMOB is

TWOMOB is a performance marketing agency and affiliate network run by TWOMOB Technology Limited, a company formed under Hong Kong law with an office in Shau Kei Wan, Hong Kong. It also lists a London address on Shelton Street in Covent Garden. The business describes itself as a brand agency covering affiliate marketing, in-house media buying, SEO/SEM and full-stack user acquisition, and it works with advertisers, publishers, other affiliate networks, SEO specialists and key opinion leaders. TWOMOB says it handles 20 million daily impressions, works with 120 direct clients and runs 5,000 campaigns across 198 GEOs. The public website looks dated: the events page still promotes meetings at 2020 trade shows and the footer carries a 2023 copyright, so the affiliate platform is the better guide to what is live today.

Offers and verticals

The core of TWOMOB is mobile user acquisition. Its publisher agreement is written as an insertion order for mobile performance campaigns, and the platform talks about in-app ads, display ads and both mobile and desktop traffic. Campaigns run worldwide, with the company claiming active offers in more than 100 countries. Offers are requested one by one inside the affiliate portal, and each campaign can carry its own restrictions, start and end dates and daily install cap.

Commission models and payouts

TWOMOB pays fixed CPA, CPI and CPL rates, with the rate set per campaign and visible after approval. The payment terms in its own publisher agreement contradict each other: one clause says Net 30, while the dedicated payment clause says all publishers are paid on a Net 60 basis. Publishers must send an invoice by the 10th of each month, and late invoices push payment back. In practice that means revenue earned in one month may not arrive for two months or more, which ties up cash for anyone buying traffic. The network does not publish a minimum payout or a list of payment methods, so affiliates should get both confirmed in writing before scaling. Installs above a campaign’s daily cap are not paid, except that up to 10% over the cap is honored when the overage is caused by delayed postbacks.

Tracking, tools and platform

Affiliates work in a hosted portal branded TWOMOB MEDIA at platform.twomob.com. It covers offer discovery, access requests, conversion tracking and reporting from one dashboard, plus account manager workflows. The site promotes real-time tracking and modular reporting. Postback details are handled per campaign, and the install cap clause shows that postback timing matters for payment.

Traffic rules and compliance

The signup form accepts a wide range of sources, from search, social and email to in-app, push, native and influencer traffic. The publisher agreement bans running ads next to adult content, gambling, sweepstakes, money-making opportunity content, hate or violent content, and it forbids bots, spyware, adware, hidden iframes, redirects and scripts that fake user activity. TWOMOB says it aims to give 24 hours notice before pausing incentivized campaigns and 48 hours for non-incentivized ones, which suggests some campaigns accept incent traffic. Ads that break campaign guidelines lose their commissions, and serious violations can lead to termination with all payments forfeited. The agreement applies Hong Kong law but names an Indian court for disputes, another inconsistency worth noting.

Support and getting started

New publishers register at the affiliate portal with name, company, contact details, a messenger handle (WhatsApp, Telegram or Microsoft Teams), traffic sources, top GEOs and a website or LinkedIn profile. Applications are reviewed manually. Business enquiries go to BD@twomob.com, operations to operation@twomob.com on Teams, and there is a Telegram bot and a Hong Kong phone line. Listed hours are 10am to 7pm on weekdays and 2pm to 5pm at weekends.

Who it suits

TWOMOB fits app-install publishers, in-app and display media buyers and other networks that can carry long payment terms and work within daily caps. Affiliates who need fast payouts, published thresholds or clear contract terms should look elsewhere or negotiate those points before sending traffic.