Play.Partners

What Play.Partners is

Play.Partners is an iGaming affiliate network focused on casino, sports betting and sweepstakes offers. Its head office is in Limassol, Cyprus, with part of the team working remotely, and its terms are governed by Cypriot law. The team works in Ukrainian, Russian, English and Serbian, and the company exhibits at iGaming events such as iGB Barcelona, iGB L!VE London and SiGMA Eurasia. It works on both sides of the market: it buys traffic from webmasters and also runs an in-house media buying team for advertisers.

Offers and verticals

The catalog mixes direct-advertiser casino and betting brands with in-house brands such as MegaWin and i24Slots. Play.Partners says it lists more than 1,100 direct offers and covers 50+ GEOs across all tiers. The most active markets include France, Italy, the UK, Greece, Canada, Australia, New Zealand, the Nordics, Germany, Central Europe, the US, Mexico, Brazil, Chile, Peru, Kazakhstan, India and Bulgaria. The company says it holds a licence to provide affiliate services in the US, starting with Michigan. Sweepstakes offers run alongside the casino catalog. Offers are semi-closed, so new partners see little until a manager opens campaigns for them. In-house offers are available for testing and are uncapped once traffic proves itself.

Commission models and payouts

Play.Partners pays CPA up to €400 depending on GEO, CPL up to €40, RevShare up to 50% and hybrid deals by individual agreement. CPA on casino traffic is usually tied to a player deposit and baseline, so affiliates should confirm the qualifying deposit and any baseline per offer. Example European offers require a €15 minimum player deposit. Withdrawals start at €50 and are requested from the Billing tab. Payouts go monthly as standard or twice a month on request, by wire transfer, Bitcoin or USDT on TRC20 or ERC20, with the network covering transfer fees.

Tracking, tools and platform

The affiliate area runs on IREV, a tracking platform built for iGaming. Affiliates can set their own postbacks per offer, while a global postback is configured through the manager. Advertisers get real-time analytics and deposit-per-user quality checks, which means traffic quality is monitored closely on the affiliate side as well.

Traffic rules and compliance

Accepted sources include Facebook, PPC, ASO, in-app, SEO, email, influencers and streamers. The site also lists “schemes”, a grey-area creative style in iGaming, so affiliates should check each brand’s creative rules before using it. Allowed sources differ by offer, and fraud is not accepted or paid. Affiliates must be 18+ and not located in a US-embargoed country, and the company can suspend access without notice.

Support and getting started

Affiliates register on the IREV signup page, then contact a manager on Telegram to get offers opened. Named affiliate managers are listed on the Play.Partners homepage, and general requests go to office@play.partners or the @PlayPartnersNetwork Telegram account. Caps and current terms are shared by managers directly.

Who it suits

Play.Partners suits casino and betting media buyers working Facebook, ASO, PPC or influencer traffic who want crypto payouts, a low €50 threshold and access to in-house brands. Beginners who expect an open offer wall, or affiliates who need a written payment agreement before sending traffic, may find the semi-closed setup frustrating.