Leadgid

What LeadGid is

LeadGid is a CPA network built around financial offers: microfinance (MFI) and payday loans, debit and credit cards, business, secured and auto loans, and credit services. Its affiliate agreements are issued by Smart City OÜ, a company incorporated in Estonia, and the network’s address is Laeva 2, Tallinn. LeadGid launched in April 2012 with a Tallinn office and has worked only with loan products since 2014. It passed 100 million leads in 2017 and launched its Leadcore monetization platform in 2023.

Offers and verticals

LeadGid says it carries more than 700 offers across 30+ countries, while its affiliate and signup pages mention 32 and 36 GEOs. The public catalog lists roughly 370 offers, with MFI the largest group (about 150 offers), followed by payday loans, cards, business loans, secured and auto loans, credit services and finance apps. Highlighted markets are Mexico, Spain, South Africa, the Philippines, Poland, Kazakhstan, Vietnam and Estonia, with wider coverage across Latin America, Eastern Europe, South and Southeast Asia, Kenya and the US. Offers are priced in local currencies.

Commission models and payouts

Each offer pays a fixed rate for a defined target action, such as an approved loan (CPS), an application or lead (CPL) or a card activation (CPA). Rates are visible before signup: Spanish card offers start from €6 per lead, South African microloans from $6 to $11, Revolut Mexico from $300 and Provident Poland from 975 zł. Every offer card also shows EPC, conversion rate and approval rate, which matters in lending because lenders reject a share of applications.

Payouts run monthly. Smart City sends a statistics report by the 5th of the following month, the affiliate issues an invoice, and payment follows within 5 days after the advertiser has paid LeadGid. The affiliate agreement settles in euros by wire transfer, with the affiliate covering its own bank charges. LeadGid also advertises multi-currency payouts, flexible payment methods and volume bonuses, but it doesn’t publish a minimum payout or a full method list, and its general partnership agreement refers to a 30-day payment window. Affiliates should confirm the threshold, methods and timing with the manager before the first invoice, and expect that a slow-paying lender can delay part of a month’s earnings.

Tracking, tools and platform

Affiliates work in LeadGid’s own personal account, which combines statistics, payouts, API access and offers. Tools include Leadcore for traffic monetization, individual and global postbacks with testing, Offer Exclusion (which hides offers a user has already seen or converted on, using browsing, conversion and advertiser data), a Reporting API for trackers and CRMs, and a Lead API that sends one application to several selected offers. A Telegram bot delivers stats. Content publishers get an HTML financial showcase and ready-made widgets for building loan comparison pages.

Traffic rules and compliance

Each offer lists its traffic type, target action and payout frequency, and restrictions are set per offer, so media buyers should read the rules on every campaign before launch. The affiliate agreement bans bots and automated clicks or impressions, misleading users into clicking, editing tags or pixels, blind text links, unauthorized incentives to users, spam email and newsgroup posting, and adult content unless legally allowed and approved in writing. LeadGid can adjust statistics for fraud, withhold payment when violations are found and cancel an insertion order after three violations following notice.

Support and getting started

Registration starts with an email address and a verification code, followed by a short multi-step form. LeadGid promises one-on-one onboarding and interactive training with a manager, and managers work in English, Spanish and Russian. General contact is info@leadgid.com, and the network runs a Telegram channel plus LinkedIn and Facebook pages.

Who it suits

LeadGid fits affiliates who already run finance traffic, such as loan comparison sites, local-language SEO content, API lead generators and brokers, in markets like Mexico, Spain, Poland, South Africa, Kazakhstan or Southeast Asia. The API tools and showcase widgets reward technical publishers. Affiliates who want weekly or crypto payouts, a broad mix of verticals or low-effort offers should look elsewhere, and beginners should plan for monthly invoicing and lender approval rates that can be low.