Affiliate Network
Traffic Factory
Prague-based self-serve RTB ad network selling mobile-heavy adult banner, video and pop inventory.
- Best for Adult dating advertisers, Adult…
- Niche adult, Dating
- Models CPC, CPM
- Paid via Credit Card, Crypto, Paxum, Wire…
Editor's verdict
Traffic Factory is a traffic source, not an affiliate network. It is a Prague-based self-serve RTB ad network that sells mobile-heavy banner, native video and pop-under impressions, mainly to adult advertisers. Media buyers fund an account, bid on CPM or CPC, and send traffic to their own offers.
The platform has useful controls: geo-fencing, day-parting, frequency caps, re-impressions and in-panel conversion tracking, plus free multilingual account managers and several prepaid funding options including Paxum and crypto. The caveats are the long banned-vertical list (crypto, sweepstakes, surveys, antivirus, OnlyFans, escorts), the 3.9 percent card fee, discretionary refunds, and a public website that has not been updated since 2021, which makes the 6 billion daily impression figure hard to rely on.
Adult dating and adult product advertisers who already run trackers and can spend $300 to $500 on testing should try it. Affiliates expecting commissions, or buyers running mainstream sweepstakes and utility offers, should look elsewhere.
Key facts
Traffic rules
Promotional methods
- Native ads
- Pop
- Adult
Only methods the network states a policy for are shown — always confirm with your manager before running.
Restricted traffic
Crypto, forex, binary, AI and deepfake products, OnlyFans, escorts, free tube sites, surveys, sweepstakes, antivirus, alcohol, tobacco, drugs, political ads
Score breakdown
Pros, cons & fit
Payment details
- Approval time
- 24-72 hours
- Approval type
- Manual review
- Manager support
- Yes
- Payment net window
- Prepaid / instant
- Account model
- Self-serve
About Traffic Factory
What Traffic Factory is
Traffic Factory is a self-serve real-time bidding ad network operated by Traffic F, s.r.o., a Czech company registered in Prague (business ID 02908204) at Krakovská 1366/25, Prague 1. It is not an affiliate program and does not pay commissions: media buyers use it as a traffic source, funding an account, uploading creatives, bidding on placements and sending the traffic to their own offers or landing pages. The company says it serves 6 billion impressions a day to 200 million daily visitors across exclusive and non-exclusive publishers. Its public website carries a 2012 to 2021 copyright line and a blog that no longer loads, so those volume figures may be dated. The campaign platform at admin.trafficfactory.com is live and runs on EXADS ad-serving technology.
Inventory, formats and verticals
Traffic Factory offers five ad placements, and the company says traffic is 88 percent mobile and tablet and 12 percent desktop. Formats include square and horizontal banners on desktop, header and footer banners on mobile, short native video, pre-roll video and pop-under. Targeting covers country, device, category and geo-fencing (a location plus a 50 km radius), with reusable targeting templates.
The rules are written for adult advertising: banners and landing pages must comply with 18 U.S.C. 2257, and violent or extreme content is banned. Several verticals are off-limits outright: cryptocurrency, forex and binary options (with exceptions), deepfake and AI products, OnlyFans promotions, escort services, free tube sites, surveys, sweepstakes, antivirus, device-enhancement products, alcohol, tobacco, drugs and political or religious ads.
Pricing, deposits and billing
Campaigns are bought on CPM or CPC, and the rules also reference a Smart CPM option. On CPC, the platform first runs the campaign to establish an eCPM from bid and CTR, after which CPC and CPM campaigns compete in the same auction. There are no flat rates and no fixed CPMs: minimum bids vary by ad spot and country, and more traffic takes higher bids.
Accounts are prepaid. Funding options are Paxum (instant, flat $1 fee), bank transfer (1 to 5 business days, bank charges apply), credit card (instant, 3.9 percent fee) and cryptocurrency (instant, network fees apply), with Vendo also listed. Minimum deposits vary by country, and Traffic Factory suggests roughly $300 to $500 to test a campaign, with 48 to 72 hours of data before adjusting bids. Refunds of unspent balance are discretionary, go back to the original method within 10 business days, and crypto deposits are refunded in stablecoins such as USDT. Fees are non-refundable.
Tracking, tools and platform
The dashboard shows real-time statistics by campaign, device and country, with period comparisons. Campaign controls include day-parting, daily and campaign budget caps, frequency caps, a custom display rate and re-impressions. Conversions can be tracked in the admin panel, with setup covered in the EXADS documentation, though buyers optimizing seriously should still run their own tracker.
Ad rules and compliance
Every banner is reviewed, usually within minutes to an hour once linked to a campaign, longer on weekends. Flashing or fast animation, fake chat, notification, play-button or age-verification elements, celebrity images, browser lockers, tech-support scams and malware are all rejected. Account verification normally takes 24 to 72 hours and starts once the first campaign and first payment are in place; until then the account shows Not Verified. Traffic Factory can request identity and payment details and suspend accounts it cannot verify. Accounts not logged into for six months become Inactive, while campaigns keep spending until funds run out.
Support and getting started
Registration is free at admin.trafficfactory.com. Traffic Factory does not offer managed media buying, so advertisers build and run their own campaigns, but account managers help with setup at no charge. Regional managers cover the Americas, Europe and Asia in eight languages. Support runs Monday to Friday, 9:30 to 17:30 CET, through tickets, help@trafficfactory.com and +420 222 222 399.
Who it suits
Traffic Factory suits advertisers and media buyers with adult dating or adult product offers who want mobile-heavy banner, native video and pop-under inventory with self-serve bidding. It is not for affiliates looking for commission payouts, and it is closed to crypto, sweepstakes, survey, antivirus and OnlyFans offers.
How to join
-
Register an advertiser account
Advertisers sign up for free at admin.trafficfactory.com through the getting-started flow.
-
Build the first campaign
The advertiser chooses CPM or CPC, sets targeting by country, device, category or geo-fence, and adds budget caps and scheduling.
-
Upload and link creatives
Banners, native video or pop-under URLs are uploaded and linked to the campaign so the review team can check them against the ad rules.
-
Fund the account
Under Accounting, Add Funds, the advertiser picks Paxum, bank transfer, card or crypto, states VAT status and creates an Insertion Order.
-
Complete verification
Account verification starts after the first campaign and payment and usually takes 24 to 72 hours, after which the campaign can run.
Data & sources
Field sources
- Short Description trafficfactory.com
- Official Url trafficfactory.com
- Join Url trafficfactory.com
- Traffic Types trafficfactory.com
- Account Model trafficfactory.com
- Name trafficfactory.com
- Features trafficfactory.com
- Dedicated Manager trafficfactory.com
- Creative Assets trafficfactory.com
- Cons trafficfactory.com
- Company Name trafficfactory.com
Frequently asked questions
Is Traffic Factory an affiliate network?
No. Traffic Factory is a self-serve ad network where advertisers buy impressions through real-time bidding. It does not pay commissions; media buyers prepay for traffic and send it to their own offers or landing pages.
What pricing models does Traffic Factory use?
Campaigns run on CPM or CPC, and the rules also mention Smart CPM. CPC campaigns first establish an eCPM from bid and CTR, then compete directly with CPM campaigns. There are no flat rates or fixed CPMs.
What is the minimum deposit at Traffic Factory?
Minimum deposits vary by country. Traffic Factory suggests about $300 to $500 to test a campaign properly, with 48 to 72 hours of data before changing bids.
How can advertisers fund a Traffic Factory account?
Funding options are Paxum with a flat $1 fee, bank transfer taking 1 to 5 business days, credit card with a 3.9 percent fee, and cryptocurrency, with Vendo also listed. Each deposit creates an Insertion Order that serves as the invoice.
Does Traffic Factory refund unspent balances?
Advertisers can request a refund of unspent balance through their account manager, a ticket or help@trafficfactory.com. Refunds are discretionary, go to the original payment method within 10 business days, and crypto deposits are refunded in stablecoins. Fees are not refunded.
Which ad formats does Traffic Factory offer?
Formats include desktop square and horizontal banners, mobile header and footer banners, native video, pre-roll video and pop-under across five placements. Feature-phone traffic is available on request.
What can't be advertised on Traffic Factory?
Banned categories include crypto, forex and binary options (with exceptions), deepfake and AI products, OnlyFans, escorts, free tube sites, surveys, sweepstakes, antivirus, device enhancers, alcohol, tobacco, drugs and political or religious ads. Misleading creatives and browser lockers are also rejected.
How long does Traffic Factory account verification take?
Verification usually takes 24 to 72 hours and begins after the first campaign is created and the first payment is added. The team may email for additional identity or payment details.
Does Traffic Factory support conversion tracking?
Conversions can be tracked in the admin panel, with setup explained in the EXADS documentation. Many buyers also use their own tracker for deeper optimization.
How can advertisers contact Traffic Factory support?
Support runs Monday to Friday, 9:30 to 17:30 CET, through tickets, help@trafficfactory.com and +420 222 222 399. Each advertiser can also work with a regional account manager.
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