ArabyAds

What ArabyAds is

ArabyAds is a performance marketing and affiliate network founded in 2013 in Cairo, Egypt, according to its official about page. The company later moved its headquarters to Dubai in 2016 and has since expanded with a tech hub in Riyadh. It positions itself as a customer acquisition, re-engagement, and monetization platform for the MENA region, with a stated focus on e-commerce. The official site claims operations in 6+ countries and a team of 300+ members, and reports 12 million e-commerce transactions in 2021. ArabyAds has raised a Series A from EQ2 Ventures and a $30 million Pre-Series B from AfricInvest, and has acquired companies including Adfalcon, Dmenta, and indaHash.

Third-party directory Affpaying describes ArabyAds as a private affiliate network launched in late 2013, part of the M&K Internet Group, serving merchants with performance campaigns on display, mobile, and CPA offers. Post Affiliate Pro similarly lists it as a CPS affiliate program for digital services in the MENA region. These sources align with the official narrative of a regionally focused network with a global reach.

Offers & verticals / product & features

ArabyAds operates a suite of platforms covering different marketing objectives. Official product pages list Boostiny (social commerce), iConnect (influencer marketing), Deviceboost (app discovery on Android), ReEngage (customer re-engagement via in-app retargeting), Ritelo (customer data monetization for retail media), and ThePubverse (publisher monetization). The CTV platform, launched in exclusive partnership with LG Ad Solutions, claims to reach up to 20 million unique connected devices in the UAE, Saudi Arabia, and Egypt, offering formats such as home screen ads and carousel banners.

ThePubverse, aimed at publishers, offers display, native, social, audio, and push notification ad formats, with integration to major DSPs including PubMatic and Google Ads. Affpaying lists 100+ offers with commission types CPA, CPL, CPS, and CPI. Post Affiliate Pro additionally notes that the network accepts social media advertisements as a traffic source and accepts publishers worldwide, while disallowing explicit content but permitting religious or political content.

Payments & terms

According to Affpaying, ArabyAds has a minimum payment threshold of $100 and pays on a Net-15 schedule, with payment methods including check, PayPal, and wire transfer. Post Affiliate Pro confirms the same $100 minimum and lists PayPal, checks, and wire transfer as payout methods, though it lists the payout frequency as “Other” rather than Net-15. Commission structures are not publicly detailed; Affpaying lists CPA, CPL, CPS, and CPI, while Post Affiliate Pro describes the program as single-tier CPS with a fixed commission rate (not specified).

The official site does not disclose specific payment terms, so affiliates must rely on third-party directories or direct contact. The consistency of the $100 minimum across both third-party sources suggests this is a stable figure, but exact commission rates and cookie duration are not publicly available, which may require direct inquiry.

Platform & tracking

Third-party sources differ on the tracking software used. Affpaying states that ArabyAds uses HasOffers, while Post Affiliate Pro lists Tune. Tune is the successor to HasOffers, so the two may refer to the same platform. The official website does not specify its tracking software, but the company emphasizes its data-driven approach and AI-backed technology for targeting and measurement, particularly in its CTV offering.

The platform offers a self-serve interface for publishers through ThePubverse, and the official site mentions performance analysis and real-time insights. For affiliates, the network provides a dashboard and affiliate management support, as evidenced by the named affiliate manager (Fares Senior) on Post Affiliate Pro. No official documentation on tracking reliability or cookie duration is provided, so affiliates should verify these details before committing.

Reputation

On Affpaying, ArabyAds holds an overall rating of 4.41 out of 5 based on 17 reviews, with sub-scores of 4.53 for offers, 4.47 for payout, 4.47 for tracking, and 4.29 for support. The rating distribution shows 14 “excellent” ratings, 1 “average”, and 2 “terrible”, indicating a generally positive reception but with a few critical outliers. The site also lists payment proofs, suggesting that some affiliates have documented successful payouts. These figures are sourced from Affpaying.

Post Affiliate Pro provides an informational overview without user reviews, but it notes the network’s global reach and the availability of a dedicated affiliate manager. The official site features testimonials from marketing executives at agencies and brands such as Digitas, OMD, and Landmark Group, though these are self-published and should be weighed accordingly. No major controversies or widespread complaints are documented in the supplied material, but the two negative reviews on Affpaying indicate that some affiliates have had less satisfactory experiences.

Who it suits

ArabyAds is well-suited for advertisers and brands targeting the MENA region, particularly those seeking performance marketing solutions across web, mobile, and connected TV. Its range of platforms—from influencer marketing (iConnect) to CTV advertising and publisher monetization (ThePubverse)—makes it a versatile partner for companies looking to acquire, re-engage, and monetize customers. Affiliates focused on CPA, CPL, CPS, or CPI offers in the MENA market may find the network’s 100+ offers and Net-15 payment cycle attractive.

The network is less ideal for affiliates who require transparent commission rates or detailed cookie duration information, as these are not publicly disclosed. The $100 minimum payout may also be a barrier for smaller publishers. Additionally, the two negative reviews on Affpaying suggest that not all affiliates have positive experiences, so thorough due diligence is advised before joining. Marketers outside the MENA region may find the network’s regional focus limiting, though third-party sources indicate worldwide acceptance for affiliates.