RichAds

What RichAds Is

RichAds is a global self-serve advertising network aimed at performance marketers, affiliates and agencies. According to its official site, it delivers 5+ billion ad impressions per day across 220 countries and offers eight ad formats, including push, popunder, native, direct click, in-page, pre-roll video and Telegram ads. The company positions itself as a platform for scaling campaigns and reaching untapped audiences.

The network was established in 2018 according to a review by Mobidea, while the official RichAds pre-roll page states the network has been “trusted since 2019.” The discrepancy may reflect a rebranding or a different launch date for the pre-roll product. The official site also lists a loyalty program with four account levels starting from a $150 deposit.

Offers and Features

RichAds provides a range of ad formats. The official site lists push notifications, direct click, native, popunders, in-page, pre-roll video, and Telegram ads as available options. The pre-roll video format supports MP4 creatives up to 30 seconds, with skippable and non-skippable options, and is priced from $0.05 CPM according to the official pre-roll page. The network also publishes insights on top geos and verticals.

The platform includes several optimization tools: automated rules for bid management and list control, micro bidding that allows custom bids per parameter (publisher, location, OS, etc.), target CPA machine learning, and a performance mode that generates a daily whitelist of top sources. An API is available for integration. According to Mobidea, the network is best known for push ads but also offers in-page push, calendar push, pops, direct click and native formats. Mobidea lists verticals such as antiviruses, utilities, gambling, betting, and nutra.

Payments and Terms

The minimum deposit for advertisers is $150 according to the official RichAds FAQ and the pre-roll page. However, a third-party review by Mobidea states a minimum deposit of $100. This discrepancy may be due to changes over time or different account tiers. The official site also describes a four-level loyalty program with the Rookie level starting at $150.

Payment methods are not listed on the official site in the provided material. The Mobidea review mentions Bank Card, Wire Transfer, Payoneer, and Capitalist as accepted methods. CPM rates start from $0.05 for pre-roll, and Mobidea reports an average minimum CPC of $0.003. No specific payment schedules are disclosed in the available material.

Platform and Tracking

RichAds operates a self-serve platform that allows users to create campaigns, set targeting criteria, and access detailed statistics. The official site mentions 17 targeting options including device model, OS, user activity, connection type, carrier, and IP address. An Insights tab provides data on impressions, average and top CPC/CPM bids, and win rates per geo and device.

The platform includes an API for data integration and is verified by Adscore for traffic quality, meaning bot traffic is blocked. The optimization features—automated rules, micro bidding, target CPA, and performance mode—are designed to help advertisers manage bids and sources automatically. The official site also mentions that campaign moderation typically takes 10-20 minutes for pre-roll.

Reputation

Third-party reviews of RichAds are generally positive. The Mobidea review describes the network as having an “outstanding reputation” and praises the support team as “excellent” and “fantastic,” noting that account managers provide whitelists, creative help, and optimization advice. The review also highlights the network’s high volume and low CPC. However, it should be noted that Mobidea is an affiliate marketing academy that offers a promo code for a 10% bonus on first deposits, indicating a commercial relationship with RichAds.

The official RichAds site features testimonials from affiliate marketers such as IAmAttila, KJ Rocker, and Servando Silva, who praise the network for scaling campaigns, traffic quality, and helpful support. These quotes are published by RichAds itself. No negative criticisms or payment-proof issues were found in the provided material. The network claims to block fraudulent traffic via Adscore, which is a point of trust.

Who It Suits

RichAds is best suited for performance marketers, affiliates, and agencies that need high-volume push, pop, and pre-roll traffic across many geos, especially Tier 2 and Tier 3 markets. The platform’s optimization tools (micro bidding, target CPA, automated rules) are designed for direct-response campaigns, and the low starting CPM makes it accessible for testing. The personal account manager support is valuable for those new to media buying.

Advertisers seeking brand awareness via premium display or social media inventory may find better alternatives, as RichAds’ core strength lies in performance-based formats. The network’s reliance on push and pop formats, which are often considered less premium, may not appeal to brand marketers. Additionally, the minimum deposit and lack of transparent payment terms on the official site could be a hurdle for some advertisers.