Kadam

What Kadam is

Kadam is an advertising network connecting advertisers and publishers worldwide. According to its official site, the company was created in 2012 and has grown into a platform offering a wide range of ad formats and targeting tools. The network claims more than 10 billion impressions per day on its publisher page and 14+ billion per day on its advertiser page. A third-party listing on Affpaying reports a daily impression figure of 20 billion+, while a customer quote on Kadam’s own site mentions 300 billion monthly impressions. These figures vary, so scale should be understood as large but not precisely uniform.

The platform positions itself as a performance-driven network, with an emphasis on popunder, push, native, and video formats. It also highlights its in-house anti-fraud system and campaign auto-optimization tools. The network is headquartered in Eastern Europe, as noted by Afflift, which describes Kadam as starting as a native ad network in 2012 before expanding its portfolio.

Offers, formats, and features

Kadam supports multiple ad formats for advertisers: popunder (clickunder), push notifications, banners, native ads, video, direct link, and in-page push. The platform also offers a display ads unit and catfish banners for publishers. Advertisers can choose from three pricing models: CPC, CPM, and CPA Target. The official site lists key verticals including iGaming, e-commerce, dating, adult, games, software, and sweepstakes.

For publishers, Kadam claims a 99% fill rate, high CPMs, weekly payouts, and a referral program. The network provides a self-serve platform with detailed targeting options; according to Affpaying, these include GEO, device, OS, ISP, browser, IP, website, language, time, category, and demographic targeting, plus retargeting, black/white lists, frequency capping, and token support. Kadam also offers a full-management service where the team handles creatives, landing pages, and optimization, alongside a self-service option.

Payments and terms

Terms differ between publishers and advertisers. According to Affpaying, the publisher minimum payment is $15, with payment frequency listed as “upon request” and available methods being WebMoney and Paxum. The official Kadam publisher page states “weekly payouts” as a feature, so there is a discrepancy between the official claim and the third-party listing. The official site does not specify a minimum threshold or exact schedule on the page provided.

For advertisers, Affpaying lists a minimum deposit of $50, with payment methods including credit card, WebMoney, and Paxum. The official advertiser page does not mention deposit minimums or payment methods, so the third-party figures are the only concrete numbers available. The cost model is CPC or CPM from the same source.

Platform and tracking

Kadam’s platform is described as self-serve with transparent statistics updated every minute, according to the official site. The network provides campaign auto-optimization, automation rules, and alerts to help reduce cost per lead. It also offers pixel retargeting for user return and retention. The anti-fraud system filters traffic through an in-house system, and the platform claims to show detailed statistics by format, GEO, platform, and CPC.

The Affpaying listing highlights a wide set of targeting and optimization features, including anti-fraud, adult ads, gambling ads, and personal account manager. The platform seems designed for both direct advertisers and agencies, with a dedicated account manager available at every stage. No official API or third-party integration details were provided in the material.

Reputation and third-party reviews

On Affpaying, Kadam has 88 reviews with an average quality score of 4.92, volume 4.84, platform 4.88, and support 4.94. The rating distribution shows 67 excellent and 21 very good, with no average, poor, or terrible ratings. The site also hosts a payment proofs section, indicating that publishers have reported receiving payments. However, these ratings are self-reported and should be viewed with caution.

The Afflift forum thread recommends Kadam as a pop network, noting its broad spectrum of ad formats and ability to handle substantial traffic. A user review quoted on Kadam’s own site praises its fraud detection and multi-ad format support, while another mentions 10+ billion impressions per day and the Kaminari bot protection system. No major criticisms were found in the provided material, though the lack of negative reviews may reflect selection bias in the sources.

Who it suits

Kadam appears well-suited for performance marketers and media buyers who need a large-volume, multi-format network with strong targeting and anti-fraud features. The full-management option may appeal to advertisers who lack in-house optimization skills. Publishers seeking high fill rates and weekly payouts (per official claims) could also benefit, though the actual payment schedule may vary based on third-party data.

Advertisers and publishers who require more flexible payment methods beyond WebMoney and Paxum, or who prefer a network with a lower minimum deposit than $50, may need to look elsewhere. The discrepancy between the official weekly payout claim and Affpaying’s “upon request” frequency means that potential partners should clarify terms before committing. The network’s focus on verticals like iGaming, dating, and adult content may not be suitable for brand advertisers in highly regulated industries.