WowPartners

What WowPartners is

WowPartners is the affiliate program behind SG Casino and the BTCplay casino and sportsbook. The program highlights more than 100 game providers and over 40 localizations across its brands, and partners work with a named team led by a Head of Affiliates, with senior and regular affiliate managers. Its terms are governed by Maltese law with Maltese courts as the forum, but they don’t name the operating company, so affiliates should confirm the contracting entity with a manager before signing a negotiated deal. The program carries GPWA, APCW and Affiliate Guard Dog membership badges.

Offers and verticals

The brands combine online casino and sports betting, so content sites, tipsters and casino portals can promote both products. The roster has also included names such as Wazamba, Legiano, AllySpin and CasinoWow, so partners should ask for the current list of brands open to them. Traffic from a long list of prohibited territories is not accepted, including the United States, United Kingdom, Ukraine, Russia, Belarus, Malta, Cyprus, Bulgaria, Israel and Hong Kong, and the list can change. That makes the program a better fit for European, Nordic and other regulated-elsewhere markets than for UK or US audiences.

Commission models and payouts

Revenue share is the default from approval, paid for the lifetime of referred players. Net revenue is wagers minus winnings, bonuses and deductible costs, which the program puts at roughly 25% of players’ total gaming losses. CPA, hybrid, fixed fee and listing fee deals are available through a negotiated plan or insertion order. There is no negative carryover: a negative month resets to zero, with one exception, a single high roller generating at least €5,000 in negative net revenue can be offset against future earnings.

Payments are in euros after each calendar month, once the affiliate submits a correct invoice, and undisputed invoices are settled within 20 days. The minimum is €100, with smaller balances rolling forward. Methods are bank wire, Skrill, Neteller and Bitcoin, with others on request, and the affiliate bears conversion and transfer charges. A sub-affiliate program pays 5% of the commission earned by referred affiliates.

Tracking, tools and platform

WowPartners runs on the Referon affiliate platform. Tracking combines cookies and tracking codes with a 30-day window: referred players must register within 30 days of clicking. Statistics update daily around 11:00 GMT, multiple websites can be managed under My Marketing Sources, and the media library includes text links, banners in various sizes, logos and landing pages, plus a downloadable marketing kit.

Traffic rules and compliance

Brand bidding is banned, including bidding on brand keywords, similar metatags and sponsored search placements. Email and other sent marketing need prior opt-in, a working unsubscribe link and a privacy link, and must never reach self-excluded players. Fraud is defined broadly: unauthorized incentives and cashback, spam traffic, bonus abuse, chargebacks, VPN or shared-IP registrations and AI bots. Suspected fraud triggers an account suspension and an investigation of up to 90 days. Either side can end the agreement on 24 hours’ email notice, and final payments can be withheld for up to 90 days after termination.

Support and getting started

Joining is free and open to anyone with an audience or referral method. Affiliates create an account on the WowPartners registration page with a username, work email and password, and every application is reviewed before acceptance. Questions and rejection queries go to affiliates@wowpartners.com, and each manager is reachable on Telegram and Microsoft Teams, with a general Telegram channel at t.me/wow_partners.

Who it suits

WowPartners suits casino and sportsbook affiliates with SEO sites, review portals or opt-in email lists aimed at Europe and other permitted markets, especially those who value no negative carryover and lifetime revenue share. Affiliates with UK or US traffic, brand bidders and incentive or cashback publishers should look elsewhere.