PIN-UP Partners

What PIN-UP Partners is

PIN-UP Partners is an affiliate program and direct advertiser of iGaming products, operating the PIN-UP.World brand which combines online casino and betting verticals. The official site positions it as a leading program with a recognizable brand and a strong product line. Independent directory businessofapps.com states the program was founded in 2016 and has built a reputation as a trusted partner for over 25,000 affiliates. The official site lists a series of industry awards, including ‘Affiliate program of the year’ at SiGMA Europe 2023, ‘Best igaming Affiliate Network’ at Affiliate World Dubai 2024, and ‘Affiliate Program of the Year’ at AffPapa 2025.

The program operates as a direct advertiser, meaning it promotes its own products rather than acting as a third-party network. It accepts traffic from 10+ regions according to the official website, while the Business of Apps directory lists 11+ GEOs. The focus is on scalable iGaming traffic across multiple formats.

Offers, Verticals, and Product Features

The program promotes two core products: PIN-UP Casino, featuring 4000+ slots, live dealers and TV games, and PIN-UP Bet, covering football, esports and virtual matches. A single lead account works across both verticals, allowing affiliates to earn from casino and betting simultaneously. The official site highlights that the colorful design and bonus system are designed to motivate retention.

Partners can choose from three cooperation models: RevShare up to 50%, CPA up to $200, and a Hybrid model that combines RevShare and CPA, available upon request from a manager. The official FAQ notes the Hybrid model can be structured as 25% RevShare plus $100. The marketing toolkit includes trackers and deep links with UTM tags, GEO targeting, dozens of localized landing pages and pre-landers, and creatives for formats such as banners, videos, and animations.

Payments and Terms

Payment terms vary by model. CPA and Hybrid agreements carry KPIs, including a mandatory repeat deposit (particularly for in-app traffic within 14 days) and a betting turnover requirement of three times the deposit. The Hybrid model also requires a minimum of 30 First Deposits (FDs) per day. RevShare operates without KPIs, with earnings derived from the player’s lifetime value.

Withdrawals are supported through verified services, including cards, crypto wallets, and popular payment systems such as Skrill, Neteller, Bitcoin, Stripe, PayPal, Visa, and Mastercard. The platform offers automatic payments, allowing partners to set a frequency and wallet for recurring payouts. The official site cautions that final KPIs and terms may differ from those described in the FAQ and are governed by the Affiliate Program Standard Terms and Conditions.

Platform and Tracking

The personal account provides transparent statistics and convenient campaign management. The official site highlights advanced real-time analytics covering conversion rate (CR), return on investment (ROI), and earnings per click (EPC). Partners can create track and deep links with UTM tags, GEO targeting, and personalized parameters.

The standard terms document, last updated March 5, 2026, defines an Active User as a referred user engaged in at least one Qualified Activity, such as placing a sportsbook wager or completing a casino game round. Third-party reviews on businessofapps.com frequently mention a user-friendly dashboard and real-time statistics, with one reviewer noting that the real-time stats make it convenient to run quick experiments.

Reputation and Third-Party Feedback

Third-party reviews on businessofapps.com give the program a 10/10 rating based on 15 votes. User reviews consistently highlight timely payouts, responsive managers, and strong performance in markets like Mexico and LATAM. One reviewer noted working with the program for three years and praised its media presence and real-time stats. Another reviewer specifically mentioned that payments are always on time and offers perform well in Mexico.

The Business of Apps directory entry credits the program with over 9 years in the market and a reputation as a trusted partner for over 25,000 affiliates. The official site lists a series of industry awards, including ‘Best igaming Affiliate Network’ in 2024 and ‘Affiliate Program of the Year’ in 2025. No negative criticisms or complaints about payment failures were found in the provided third-party material, though the review sample size is relatively small.

Who It Suits

PIN-UP Partners appears well-suited for affiliates running iGaming traffic, particularly those targeting Latin America, Asia, Africa, and other regions the program explicitly covers. The range of accepted traffic sources—including PPC, SEO, ASO, In-App, email, push, TikTok, and social networks—makes it flexible for both solo arbitrageurs and teams.

Affiliates seeking a pure CPA or RevShare model can find tailored conditions, while those preferring a hybrid structure can request it. Conversely, affiliates who prefer to work without strict KPIs might find the CPA and Hybrid requirements (such as mandatory repeat deposits and turnover thresholds) restrictive, although the RevShare model offers a KPI-free alternative. The program’s reliance on a personal manager for hybrid approval and KPI adjustments may also appeal more to partners who value direct account management.