Affiliate Program
Caesars Palace Online Affiliate Program
Caesars Digital CPA program for regulated US states and Ontario
- Best for Licensed US sports betting and…
- Niche Casino, Gambling, iGaming, Sports…
- Models CPA
- Payouts Monthly
Editor's verdict
Caesars Affiliates is the in-house program for Caesars Digital, operated under William Hill US Holdco and hosted on Income Access. One signup covers Caesars Sportsbook, Caesars Palace Online Casino, Harrah's, Horseshoe, Tropicana and WSOP sites in the US states listed in its terms, plus Ontario. It suits licensed gambling publishers who already hold, or can obtain, state vendor approvals.
The deal is CPA only, set individually in a Reward Plan, and the terms state affiliates get no share of revenue. A player must place a $10 cash wager and a 90-day holding period must pass before a CPA is payable, and Caesars can change CPA amounts at any time. Brand bidding, sub-affiliates and unapproved incentives are not allowed.
Key facts
Program rules
Promotional methods
- SEO / organic
- Incentive
- Adult
Only methods the network states a policy for are shown — always confirm with your manager before running.
Brand bidding rules
Bidding on Caesars, William Hill, Harrah's, Horseshoe, Tropicana, WSOP or other Caesars brand terms, misspellings and phonetic variants is prohibited.
Coupon policy
Player incentives require prior written consent from Caesars.
Program restrictions
- Promotion only in Schedule 1 jurisdictions where you hold the required gaming approvals
- No bidding on Caesars, William Hill, Harrah's, Horseshoe, Tropicana or WSOP brand terms, misspellings or variants
- No incentives to players without prior written consent
- No co-registration, sub-affiliate recruitment or marketing through affiliate networks
- All ads must carry 21+ and problem gambling helpline messaging; no marketing to people under 21
- Email and SMS only with recipient consent; spam is treated as fraud
- No typo-squatting domains or social accounts using Caesars brand names
Score breakdown
Caesars Palace Online Affiliate Program Category average
Pros, cons & fit
Commission details
- Commission type
- flat
- Payment cadence
- Monthly statement; paid within 45 days of invoice ($200 minimum for wire)
- Runs on
- Income Access
- Approval
- Manual review
- Commission structure
- One-time
- Payment net window
- Net-45 (rolling)
- Restricted geos
- Only Schedule 1 jurisdictions where you hold gaming approvals: AZ, CO, IL, IN, IA, LA, MD, MI, NJ, NY, OH, PA, TN, VA, WV, WY and Ontario
- Creative assets
- Banners, Text links
- Hold period
- 90 days
- Account model
- Managed
Creator fit
Suited creator types: Casino Reviewers, Gaming Streamers, iGaming Bloggers, Sports Publishers
About Caesars Palace Online Affiliate Program
Caesars Palace Online Casino brings the legendary experience of Las Vegas directly to digital players across regulated US states. Featuring hundreds of online slots, live dealer table games, and exclusive jackpot titles, the platform seamlessly integrates with the world-renowned Caesars Rewards program.
The Caesars Palace Online Affiliate Program (Caesars Affiliates) enables casino reviewers, iGaming publishers, and content creators to monetize real-money casino traffic. Powered by Income Access, partners gain access to tailored marketing campaigns, real-time reporting, and dedicated account management to maximize player acquisition and lifetime value.
How to join
-
Open the sign-up form
Go to caesarsaffiliates.com and click Sign Up to complete the application form.
-
Secure state approvals
File the required forms with the gaming regulator in each state you plan to target. CPAs are only paid where you hold these approvals.
-
Wait for approval
Caesars reviews applications at its sole discretion and confirms approval by email.
-
Agree your Reward Plan
Your account manager confirms the CPA amount and covered jurisdictions in writing.
-
Get your trackers
Log in to the Income Access dashboard for tracking links, promo codes, banners and text links.
Frequently asked questions
Does the Caesars Palace Online affiliate program pay revenue share?
No. The Caesars Affiliates terms define payment as a one-time CPA per qualifying customer, with the amount set in your Reward Plan, and state that affiliates receive no share of the operator's revenue.
When does Caesars Affiliates pay a CPA?
Only after the referred player opens a first account, places a first cash wager of at least $10 (bonus funds excluded), and 90 calendar days have passed since registration.
Which states can I promote Caesars Palace Online in?
Only the jurisdictions listed in Schedule 1 of the Caesars Affiliates terms where you hold the required gaming approvals: Arizona, Colorado, Illinois, Indiana, Iowa, Louisiana, Maryland, Michigan, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia, Wyoming and Ontario. Online casino products are listed only for Michigan, New Jersey, Pennsylvania and West Virginia.
What is the minimum payout for Caesars Affiliates?
The terms set a minimum of $5 through an operator-provided e-payment system and $200 for wire transfers. Smaller balances roll over to the next month, and payment is due within 45 days of your invoice.
Does Caesars Affiliates use negative carryover?
Yes. The Caesars Affiliates terms include a negative carry-over policy, so negative balances, such as clawbacks for chargebacks, are offset against future payments.
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