Affiliate Program
Hotjar Partner Program
Hotjar Partner Program is a high-yield SaaS referral network offering digital agencies, CRO specialists, and consultants up to 25% lifetime recurring commission for referring clients to Hotjar's product experience and analytics platform.
- Best for Best for digital agencies, CRO…
- Niche AI, Business Services, SaaS
- Models 15% recurring commission,
- Payouts Monthly
Editor's verdict
Hotjar Partner Program suits digital agencies, web development firms, and CRO consultants who recommend optimization tools to their clients. Commission rates scale based on contract commitment: 15% for monthly plans, 20% for annual plans, and 25% for multi-year contracts. Payouts remain active for as long as the referred client maintains a paid subscription. Note that adding sites under an existing agency account does not qualify; clients must register independently via your partner link.
Key facts
Program rules
Brand bidding rules
No search engine bidding on Hotjar brand names, trademarks, misspellings, or PPC keyword variations (Google Ads, Bing, etc.).
Coupon policy
Promotion via coupon, deal, cashback, or discount aggregator websites is strictly prohibited.
Score breakdown
Hotjar Partner Program Category average
Pros, cons & fit
Commission details
- Commission type
- recurring
- Deep linking
- Yes
- Creatives available
- Yes
- Attribution
- Last-click
- Approval
- Manual review · 3–5 business days
- Tracking
- Link
- API available
- Yes
- Manager support
- Yes
Creator fit
Suited creator types: Agencies, Content publishers, Newsletters, SEO / bloggers
About Hotjar Partner Program
Hotjar was founded in 2014 in Malta by David Darmanin and his co-founders to help digital teams truly understand website user behavior. Before Hotjar, combining heatmaps, session recordings, feedback polls, and user surveys required multiple expensive, enterprise-only tools. Hotjar disrupted the market by consolidating these user experience insights into an affordable, all-in-one software suite. Built specifically for product managers, UX designers, and growth marketers, the company rapidly expanded as a remote-first organization. In recent years, Hotjar joined Contentsquare to further strengthen its global leadership in digital experience analytics and web conversion optimization.
Frequently asked questions
How much can you earn with the Hotjar Partner Program?
The Hotjar Partner Program pays 15% to 25% lifetime recurring commissions on customer subscriptions.
What is the cookie duration for the Hotjar Partner Program?
The Hotjar Partner Program provides a 90-day cookie window for tracking client referrals.
Who can join the Hotjar Partner Program?
Digital agencies, CRO specialists, and consultants can join the Hotjar Partner Program today.
Do internal agency sub-accounts qualify for Hotjar Partner Program commissions?
Internal agency sub-accounts are excluded from receiving payouts under the Hotjar Partner Program.
Which platform handles tracking and payouts for the Hotjar Partner Program?
Tracking, reporting, and payouts for the Hotjar Partner Program are fully managed via PartnerStack.
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